Lululemon: Downward Dog

A chart thrown together quickly won’t resonate; great stories take time to build.

This Week's Chart Drop

Lululemon’s recent slowdown introduces a fascinating concept: brand fatigue.

Once synonymous with yoga, leggings, and premium pricing, the brand now admits it has become “too predictable.” As it loses ground to younger competitors and delays product renewal plans until 2026, Lululemon finds itself in the classic innovator’s dilemma: chase new fads and risk alienating loyal customers or stay the same and risk becoming stale.

Customers often don’t know what they want until you show it to them, as Steve Jobs famously said. It will be interesting to see how this story unfolds.

Design Trick

To highlight another series on a graph (e.g., min or max), create separate series for them and add the series name as a data label so it updates automatically. Little touches like this reduce audience fatigue by giving them the information straight up.

Each week, I share one simple Excel visual—from sport, business, or personal finance—to give finance professionals ideas on how to present their data.

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