Lululemon: Downward Dog

A chart thrown together quickly won’t resonate; great visuals take time to build.

This Week's Chart Drop

Lululemon’s recent slowdown introduces a fascinating concept: brand fatigue. Once synonymous with yoga, leggings, and premium pricing, the brand now admits it has become “too predictable.” It is losing ground to younger competitors and delaying product renewal plans until 2026, something investors will be watching closely.

This Week's Design Trick

To highlight another series on a graph (e.g., min or max), create separate series for them and add the series name as a data label so it updates automatically. Little touches like this reduce audience fatigue by giving them the information straight up.

Each week, I share one simple Excel visual—from sport, business, or personal finance—to give finance professionals ideas on how to present their data.

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